Simple tweaks to keep your business visible (and profitable) through the warmer months.
Summer’s here — and while most of us are dreaming of sandals, spritzers and switching off, your Summer Marketing still needs to show up. If things have gone a little quiet or you’re just winging it week to week (we’ve all been there), now’s the time for a summer refresh.
Here are six smart marketing moves you can make this June to keep your business visible, valuable, and ready to grow.
Tidy Your Homepage for the Season
Your homepage is your shop window. When’s the last time you looked at it properly?
- Update your hero section with a current message or seasonal image
- Swap wintery or generic copy for something fresh and timely
- Add a summer lead magnet or a “limited time” offer
- Check that your contact form, social links and CTAs still work
A quick homepage refresh can boost conversions without a full rebrand.
Create a Seasonal Offer or Promotion
You don’t need to run a full-blown sale — just give people a reason to act now.
- “Summer Strategy Session”
- “Book Now, Start in September”
- “Mid-Year Marketing MOT – £99”
Keep it clear, time-sensitive, and easy to buy or book. And don’t forget to share it across your socials, newsletter and Google profile!
Batch Your Content While You’re in the Zone
Summer is unpredictable — kids off school, clients on holiday, random heatwaves. If you’ve got a quiet-ish day, use it.
Batch:
- 4 social posts with summer tips
- 1 blog post (you’re already doing that, look at you 👏)
- 1 newsletter you can schedule
No overthinking — just aim for consistency.
Boost Local Visibility (Even If You’re Online)
Local customers are more likely to convert — especially if you’re a service-based business.
Try:
- Adding local keywords to your site/blog (e.g. “Kettering Social Media Consultant”)
- Asking for fresh Google reviews
- Posting summer tips on your Google Business Profile
People are still Googling in July — make sure they find you.
Repurpose Like a Pro
Don’t start from scratch — start from your best content.
- Turn an old blog into a carousel
- Repost testimonials as Stories
- Create a “Summer Edit” using your top-selling products
You’ve already done the work. Milk it!
Start Prepping for Autumn (Yes, Already)
If Christmas feels a mile away, that’s exactly why you should start now.
- Jot down promo ideas or key dates
- Plan your September relaunch or new service
- Make a list of what didn’t work last year so you can pivot
You’ll thank yourself later. And if it’s all a bit much — outsource the bits you hate. That’s what consultants like me are for 😉
Final Thought
Marketing doesn’t have to be overwhelming. With a few simple updates and a bit of forward thinking, you can stay visible, sell with confidence, and still enjoy your rosé in peace.
💌 Want to make the most of the rest of summer and head into autumn with confidence?
I’m now booking Power Hour sessions for late July and August — get in touch to reserve your spot.
